KRTU is a leader in commercial-free, listener-supported radio specializing in diverse music programming that is locally-curated and showcases regional musicians, with a focus on community outreach and education.
KRTU keeps jazz relevant within a modern context and preserving its history, emphasizing jazz’s historical significance, contemporary value and diversity.
Across the media landscape, radio, jazz and the arts face challenges in demonstrating their relevance within a modern context. An increasingly corporatized system of media production and distribution threatens the existence of independent radio stations and their ability to resist commercial influence. Economic pressure makes it difficult for a station to focus on quality programming and meeting community needs. Independent media outlets are often the only realistic opportunity for community groups to communicate a message through mass media.
Jazz is an unique American art form that we risk losing as the number of jazz radio stations nationwide continues to decrease each year. We would lose the diversity and power of jazz, which stands closest to representing nearly every culture, with rhythms and melodies from around the world. The South Texas jazz community would also lose its anchor.
Arts organizations that provide opportunities for discovering music and support local artists are important to individuals and society. These experiences inspire curiosity, creativity and connection within and among people, and ultimately lead to a more creative, diverse and bonded community.
As an independent media outlet, KRTU provides vital exposure and support of the greater San Antonio arts community. It uses its independence to enrich the cultural fabric and increase exposure for otherwise marginalized artists - the South Texas Jazz Project broadcasts and archives the work of regional musicians, while emphasizing their relevance within a broader historical context.
As a leader in the arts, KRTU collaborates with cultural institutions to strengthen the impact of San Antonio’s arts community. Monthly concerts that take place in a range of settings, from public gardens to fine art museums, demonstrate the connection between music and art.
As an educational organization, KRTU cultivates an appreciation of jazz and ensures the accessibility of jazz music for youth of all ages. Listening to KRTU is a rare opportunity to learn about the history and context of the entire jazz canon. The Growing Jazz initiative brings experienced jazz musicians into schools for workshops, mentoring, and inspiration.
As a working radio station, KRTU provides hands-on learning experiences to Trinity University students. Students in radio broadcasting and audio production classes, as well as KRTU interns, are introduced to a variety of professional paths and employment opportunities through exposure to the San Antonio music and arts industry.
As a nonprofit, independently funded by listeners, underwriters, grants and Trinity University, KRTU remains mission-driven and utilizes its broadcast resources to meet the needs of the San Antonio arts community. KRTU serves local businesses and nonprofits by providing affordable underwriting opportunities, media partnerships for events, and public service announcements.
Already receiving international recognition for its programming, the success of KRTU 91.7 FM directly contributes toward bolstering a quality of life indicative of a world-class city on the rise.